15/11/2024 - Matas A/S: Presentation webcast presentation q2 2024 25 final

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Nordic strategy drives high revenue and earnings growth - revenue guidance narrowed upwards

Interim report H1 2024/25

15 November 2024

Disclaimer

Forward-looking statements

This interim report contains statements relating to the future, including statements regarding Matas Group's future operating results, financial position, cash flows, business strategy and future targets. Such statements are based on Management's reasonable expectations and forecasts at the time of release of this report. Forward- looking statements are subject to risks and uncertainties and a number of other factors, many of which are beyond Matas Group's control. This may have the effect that actual results may differ significantly from the

expectations expressed in the report. Without being exhaustive, such factors include general economic and commercial factors, including market and competitive conditions, supplier issues and financial and regulatory issues, IT failures as well as any effects of healthcare measures that are not specifically mentioned above.

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Agenda

01

02

03

Group CEO comments and strategy update Financial results for Q2 2024/25

Q&A

Gregers Wedell-Wedellsborg

Per Johannesen Madsen

Gregers Wedell-Wedellsborg & Per Johannesen Madsen

3

01

Group CEO comment and strategy update

Gregers Wedell-Wedellsborg

Group CEO

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Nordic strategy drives high revenue and earnings growth - revenue guidance changed to 5-7%

Accelerated profitable growth in Q2

6.8% growth YoY

Group proforma currency neutral

(Q1 was 6.1%)

12.6%

EBITDA margin before special items

(vs. 12.6% proforma currency neutral in

Q2 2023/24)

Q2: In line with expectations

  • Revenue synergies gaining traction: Growth in all channels and all markets. KICKS online grew 24% (excl. Skincity).
  • Stable margins despite dilution from
    "strategy playbook" investments, e.g. marketing and pricing, Skincity integration, KICKS in-house brands reset, and capability building.
  • Ready for Black Friday and Christmas: Early Q3 inventory build-upto de-riskfirst
    Christmas at KICKS' Logistics Center.

Raised low end of revenue guidance

  • Revenue growth of 5% to 7%

(from 4% to 7%), exchange rate adjusted

    • 4.6% to 6.6% (previously 3.2% to 6.2%)
  • 14.5% to 15.5% EBITDA margin before special items (unchanged)
  • CAPEX of DKK ~650 million (unchanged)
  • including DKK ~325 million for Matas'
    Logistics Center

5

Financial highlights Q2 2024/25: Proforma growth of 6.8% currency neutral and stable EBITDA margin of 12.6% before special items

Matas

(including subsidiaries)

Revenue, DKKm

1,149

(Q2 2023/24: 1,068)

Matas stand-alone growth

7.6%

Growth in stores and online

Gross profit margin

46.8%

(Q2 2023/24: 46.3% restated)

KICKS

Revenue, DKKm

702

(Q2 2023/24 proforma: 659)

Currency neutral growth

5.7% ( 10.4%excl. Skincity )

Growth in stores and online

Gross profit margin

44.8%

(Q2 2023/24 proforma: 45.1%)

Matas Group Q2 2024/25

Revenue, DKKm

1,851

(Q2 2023/24 proforma: 1,727)

Currency neutral growth

6.8%

(7.2% reported proforma growth)

EBITDA margin before special items

12.6%

(Q2 2023/24 12.6% currency neutral)

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Six strategic priorities to Win the Nordics: Continued progress in Q2 - synergies on track

All for you

More for you

Closer to you

Stronger for you

Roll out

"one-stop" offering

and concept

  • Nordic launches of high-demand brands in both Matas & KICKS
  • Investments in improved price perception

Expand and improve portfolio of in-house brands

  • Matas Striber launched in KICKS - off to a good start
  • Discontinuation of subscale in- house brands in
    KICKS

Take

e-commerce market

shares and fuel omni-experience

  • Membership growth: >2m in Club Matas and >1m in KICKS Norway
  • Online growth >20% in KICKS and Matas ~19%

Refresh, upgrade and open stores

  • 2 store openings in Q2 (DK and NO)
  • Helsinki flagship store opened in prime location in October

Integrate and share to operate efficiently

  • Synergy realisation on track for 2025/26
  • Skincity migrating to
    KICKS
  • Rosersberg OPEX progress, not yet at target

Build

long-term platform

and culture

  • KICKS inventory build-up for Q3
  • Matas' Logistics
    Center on plan
  • Matas ranked as a top 20 employer in Denmark

7

More for you: Our first pan-Nordic brand launches: e.l.f and MILK launched in Matas and KICKS

Gen Z brand e.l.f.

Hyped brand MILK

Dyson Beauty (Hair tools)

Kevin Murphy (Pro Hair)

Launched September, Matas & KICKS

Launched in July, Matas & KICKS

Launched in July, Matas

Launched in September, KICKS

Matas launched 50 new brands in Q2 and KICKS 18 new brands, including 11 new Pro Hair brands to strengthen our position within Hair

8

More for you: In-house brand reset and Matas Striber September launch in KICKS - off to a good start

Discontinued sub-scale in-house brands...

… to focus on own and third party power brands

Feedback on Matas Striber

Customer:

"For years, I have

stocked up on Matas

Striber when I'm in

Denmark. Finally, it's

here! Fantastic

products at a great

price."

Store manager:

"Customers have embraced Matas Striber. Easy to explain and perfect for impulse buys." "Customers love the quality and price - great for add-on sales."

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Closer to you: More than 2 million members in Club Matas and over 1 million in KICKS Norway

  • Member satisfaction (NPS) continues to improve
  • Mainly younger demographics
  • Shopping across more categories and channels

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Disclaimer

Matas A/S published this content on November 15, 2024, and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on November 15, 2024 at 07:02:22.693.

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